Warming Up to Winter: How Roofers Can Utilize Facebook for Digital Marketing

This blogpost talks about how roofers can use Facebook for digital marketing during winters

10/3/20232 min read

Roof snow
Roof snow

As winter approaches, many roofers may think it's time to put their digital marketing efforts on hold. After all, it's hard to work on a roof in cold conditions, right? While this is true to some extent, it doesn't mean your roofing business needs to go into hibernation mode either. In fact, winter can be a great time to improve your online presence and attract potential customers. Facebook is a platform that can help you achieve this. In this blog post, we'll explore five ways roofers can use Facebook for digital marketing during the winter months.

Showcase past projects

Winter is the perfect time to showcase your past roofing projects on Facebook.

Create engaging photo albums or videos showcasing your best work. Share before and after photos to demonstrate the difference your roofing services can bring to a home. Encourage satisfied customers to leave reviews and share their experiences, building trust and credibility in your business. Special offers and seasonal promotions attract potential customers with winter-themed promotions and discounts. Offer incentives for booking winter roof inspections or repairs. Create eye-catching Facebook posts and ads to promote these offers. Make sure to include a clear call to action (CTA) and contact information to encourage potential customers to contact you.

Educational content

Educational content never goes out of style. Use Facebook to provide valuable information to your audience about winter roof maintenance, common winter roof problems, and how to prepare your roof for the cold months. You can create blog posts, infographics, or short informative videos. Position your roofing company as an expert in the field and build a reputation for reliability.

Stay connected with social engagement

Engage with your Facebook followers by starting a conversation. Ask questions related to roofing problems during the winter. Respond to comments and messages promptly, demonstrating your dedication to customer service. Sharing informative articles or news related to winter roofing can also demonstrate your knowledge of the industry as well as your commitment to your customers.

Targeted advertising

Take advantage of Facebook's powerful advertising features to target your ideal audience.

Use geotargeting to focus on the areas that need your roofing services the most. Consider retargeting website visitors who may have shown interest in your services but didn't convert. Create engaging advertising campaigns with winter-themed images and messages to attract attention.

Build a community

Create a sense of community on your Facebook page. Encourage customers to share their winter roofing stories, tips, or even Christmas decorations. Run contests or giveaways to engage your audience and keep them connected to your brand. A strong online community can lead to word-of-mouth referrals and long-term customer relationships.

Plans for spring

While winter can be a slower season for roofing work, it's a great time to plan for next spring.

Use Facebook to announce upcoming projects, recommend new roofing materials or services, and anticipate warmer months when roofing demand will increase.

In short, winter doesn't necessarily mean your roofing company's digital marketing efforts are frozen. By using Facebook effectively, you can maintain brand visibility, engage with your audience, and even generate leads for the upcoming roofing season.

Keep your Facebook page active, informative and engaging to ensure that when the snow melts, your roofing business will be a top priority for homeowners who need your services. Stay warm, stay connected and grow your business all year round.